Our Mission

Not Your Average Event Promoter

Heat Event Management’s goal is to provide not-your-average experience to not-your-average people. Combining adventure, excitement and fun, Heat creates experiences for those who seek something different and expect something more.

Heidi Thompson, founder of HEAT, monitors the progress of a race.

Heat Event Management found its origin in the world of personal fitness training, psychiatry and marketing. What began as a small group of folks from a variety of backgrounds who shared creative minds, an adventurous spirit and twisted sense of ironic humor, eventually became a five star event management company.

As personal trainers, we found that our clientele would push themselves further when they had a tangible objective, competing in a local event, one they could work toward, train for; a challenging yet attainable goal.

Whether it was a 1 mile race, 5K, or triathlon, these local events were tools we used to build the self-esteem and confidence of our clients.

While we looked for the truly interesting races and events; we were surprised to find that while there were lots of races out there, the truly memorable ones were hard to find. We realized the ones which were well organized, had clever concepts using humor, a twist or something unexpected were our favorite races ; the ones that we would talk about and look forward to year after year.

While we occasionally found races we loved, not many had all the qualities we thought made a truly memorable event. That‘s when we decided to put on our own independent races with all the aspects that we loved and our clients enjoyed.

Heat Event Management aspires to deliver those qualities in an event, athletic or not, which we so admire: events that are exciting, fun and out of the ordinary. Our goal is for you to have a memorable experience and to look forward to our events year after year. We want you to feel as though you can tell the people behind this event really care about delivering a quality experience.- and maybe, just maybe be a little twisted!